Through research using my RSS Feeds subscriptions, i have found a guide to killing your blog by Clay Morgan (@UndeadClay), basically listing things you shouldn’t be doing if you don’t want to shoo readers and potential subscribers away. Morgan, a writer, teacher and speaker from Pittsburgh, also the author of Undead: Revived, Resuscisated, and Reborn, started off his first blog in 2009 which he used as a space to write without any planning or strategy. Just a few months ago, he had the blog shut down and created a new one, but of course, left behind his past blogging mistakes.
Here is a list of bloggers who’d most usually fail at keeping their readers hooked, what Clay Morgan calls “undead bloggers”:
1. The Vampire Blogger
Vampire bloggers take but rarely have give, offering minimum value in their entries. A selfish, “me-first” value is not going to get your online career anywhere.
2. The Ghost Blogger
Ghost bloggers are bloggers who have no real presence in their websites. They barely reply to comments or feedbacks of their visitors and are inconsistent in posting up entries. A reply to every single comment is not necessary, but visitors should need a leader to “rally around”. Keep a consistent posting schedule, because if the blogger vanishes, so will his readers.
3. The Mummy Blogger
Ancient Egyptians had most organs removed from the dead during the mummifying process but always left the heart because it was deemed “a person’s core, emotional seat, and mind”. Mummy bloggers, who shouldn’t be confused with mom bloggers, are bloggers who blog with no passion or drive. Don’t bore your readers by being boring yourself.
4. The Werewolf Blogger
Werewolf bloggers are total opposites of Mummy Bloggers. They blog with extreme heart and passion that they forget to filter their thoughts or hold back taboos, which would most likely lead to a crumbling reputation. You should always think before reacting to people who have offended your beliefs or principles.
5. The Frankenstein Blogger
Frankenstein bloggers lack flow in their blog entries and would piece together content with no relevance. Branding is key to blogging because you want to avoid confusing readers. It’s difficult for readers to keep up with a messy train of thoughts and might be quite agitating. Choose a topic, focus on that, and stick to that throughout!
Hopefully we all learn from the mistakes of the “
undead bloggers” and blog with life, passion and direction.