Zombies blog too!

Through research using my RSS Feeds subscriptions, i have found a guide to killing your blog by Clay Morgan (@UndeadClay), basically listing things you shouldn’t be doing if you don’t want to shoo readers and potential subscribers away. Morgan, a writer, teacher and speaker from Pittsburgh, also the author of Undead: Revived, Resuscisated, and Reborn, started off his first blog in 2009 which he used as a space to write without any planning or strategy. Just a few months ago, he had the blog shut down and created a new one, but of course, left behind his past blogging mistakes.

Here is a list of bloggers who’d most usually fail at keeping their readers hooked, what Clay Morgan calls “undead bloggers”:

1.   The Vampire Blogger

Vampire bloggers take but rarely have give, offering minimum value in their entries. A selfish, “me-first” value is not going to get your online career anywhere.

2.   The Ghost Blogger

Ghost bloggers are bloggers who have no real presence in their websites. They barely reply to comments or feedbacks of their visitors and are inconsistent in posting up entries. A reply to every single comment is not necessary, but visitors should need a leader to “rally around”. Keep a consistent posting schedule, because if the blogger vanishes, so will his readers.

 3.   The Mummy Blogger

Ancient Egyptians had most organs removed from the dead during the mummifying process but always left the heart because it was deemed “a person’s core, emotional seat, and mind”. Mummy bloggers, who shouldn’t be confused with mom bloggers, are bloggers who blog with no passion or drive. Don’t bore your readers by being boring yourself.

 4.   The Werewolf Blogger

Werewolf bloggers are total opposites of Mummy Bloggers. They blog with extreme heart and passion that they forget to filter their thoughts or hold back taboos, which would most likely lead to a crumbling reputation. You should always think before reacting to people who have offended your beliefs or principles.

5.   The Frankenstein Blogger

Frankenstein bloggers lack flow in their blog entries and would piece together content with no relevance. Branding is key to blogging because you want to avoid confusing readers. It’s difficult for readers to keep up with a messy train of thoughts and might be quite agitating. Choose a topic, focus on that, and stick to that throughout!

Hopefully we all learn from the mistakes of the “undead bloggers” and blog with life, passion and direction.



Doubting Castle 2: How Social Media Can Make History

Hi, I just watched Clay Shirky’s presentation on the transformed media landscape. It was very interesting to listen to as he uses real-life stories to explain the transformation. His examples given on China’s earthquake, the Great Firewall of China and Video the Vote 2008 basically demonstrated how social media has helped citizens in suppressive regimes to report on real news, bypassing censorship and how this changes the nature of politics. His lecture was a real eye opener to how social media has played an important factor in much bigger systems than just the obvious ease of connectivity between people all around the world.

Shirky lays out the three big changes from the media landscape:

  • the internet allowed the many-to-many pattern of communication
  • the internet is the motive carriage for all other medium
  • the internet allows for members of the former audience to be producers and not just consumers (because the same equipment let you consume and produce — phones, laptops etc.)

“Media is increasingly less just a source of information,

and is increasingly more a site of coordination.” -Clay Shirky

This is one of my favourite quotes in his lecture as i cannot agree more with what he said. Media was primarily a source of information, but with immense developments and advancements in technology, media has also created a space for people to interact, cooperate, and work together. However, it is true that “innovation can happen anywhere that people can take for granted the idea that we’re all in this together”.

Shirky’s example on the China earthquake clearly demonstrated how social media has changed the way news is being spread. He mentioned that China’s government took 3 months to even admit that an earthquake has happened but that the government had no opportunity to even hide the recent earthquake because their own citizens already “beat them to the punch” by tweeting about it. This shows that new media and technologies have enabled new types of cooperative constructions to bloom in business, science and other industries that i believe will lead to a tremendous change in the system of many governments and organisations.