Week 3

We are meeting her this week, all of us! We’ve gone through her music and we’ve organized a detailed plan of what we have laid out for her. Our group is separated into the Media and the PR/Marketing team. We also have a timeline of the things we have to do and this weekend will be the time we pitch our idea to Freya. We will be meeting her in person and getting to know her so that we can better represent her style visually and physically. It is truly exciting.


Week 2

We were put into our respective groups this week, where we will be working with one another until the very end. I’m a bit intimidated about how this is going to play out because like I said, working in groups is not my forte. All four groups are doing absolutely different things and I enjoy seeing the diversity in choices. The group I’m in is dealing with an indie artist as our client, Freya Bennett. I’ve honestly only found out about her today and I am quite excited to know her as a person and see what we as a group can do to help her.

Basically, we will be filming a music video for one of her singles. We will also be focusing on helping her gain popularity by spreading the word about her and increasing awareness among our friends and the public. We have also talked about organizing her YouTube videos and helping her with her social media updates. In today’s day and age, social networking evidently the most influential and viral. It’s all sounding good and all we need now is her green light. Fingers crossed! 

Week 1

Interdisciplinary Communication Project, I had absolutely no idea what to look forward to just by reading the course title. I had a slight idea, through the course guide, that I might learn and experience from this course is how to cooperate with people of different cultures and interest and how to put aside myself as an individual to shine as a team. I didn’t choose to participate in this course because I thought I worked well with people, or that I knew I had much to offer to a group project. The main reason why I did it was because I knew well that working together with other people was a weakness, and I wanted to challenge myself. Mom used to tell me how my attitude of not compromising with people around me and me lacking consideration would put me in a bad position when I actually enter the working world. I agreed completely.

The very class of this course still hasn’t given me the slightest idea of what is to come in the future weeks. All we did was brainstorm to come up with ideas for the final project. There were ideas about fashion music videos and a project to help make networking with people easier. Those ideas put out made me even more confused but that’s okay, Christina said we would understand it better soon.


Link to my project: http://www.themediastudents.net/im1/2013/jeanni.foo/

My texts were brief and straight to the point, so it doesn’t require the viewer to read a whole passage of text to understand the meaning and purpose of the video. Some of the texts described the videos literally, some were playful and some could only be understood with a little background knowledge. There wasn’t a specific theme to the texts because the videos were didn’t classify under a similar theme. I’ve written texts as literal as “what puts me to sleep” and more playful texts like “walk with me”. I didn’t create the text to have much effect on the viewer, because I want the videos to be interpreted based on their own personal experiences. People can actually get so much more out of a video when they watch it with an open mind instead of having everything laid out for them.

As the videos are all different, I tried to find general common things about the videos instead of using the names of objects in the videos. This enabled me to make a wider connection between the videos, as it isn’t likely that all the videos or most of them would have the same objects in them. I used broader and  more general keywords like being ‘inside’ or ‘outside’ because for all videos you are bound to either be indoors or outdoors. I think these two categories pretty much helped in tying everything together.

In terms of following the briefs of every constrained task, I believe my videos fall within the guidelines. Thinking of a theme when putting the videos together was a bit tough as the briefs were very different and some completely irrelevant to each other. Although I thought some of my videos turned out well, seeing other people’s work made me realize that there are other ways of tackling a task rather than doing things too literally. I was very happy when I saw the final piece of my Korsakow film. I particularly liked the small texts, but I hope people will not find it hard to read. I thought it created a nostalgic feeling. As all the videos were mostly of things around me or of things that are dear to me, the videos could actually contribute to the kind of vibe I was going for. I think my work was a success because all the videos came together very nicely even though at first was all over the place. The unrelated tiny bits and pieces are easy to comprehend and appreciate.

In this task, firstly, I’ve definitely learned how to use a program that is completely foreign to me. I’ve learned to notice and appreciate the things around me better. I’ve learned different techniques of recording videos and enhancing these videos with visual or sound effects that increases its impact on people. I think the most important thing I’ve learned through completing this task is thinking out of the box. I’ve never been a creative person all my life and seeing that people around me can interpret one thing in so many different ways has been an amazing experience.

Digital storytelling

Take This Lollipop

All I can is WOW! What a great cover up, using “Take This Lollipop” as the title to such a frightening and freaky story. I got myself a mini heart attack watching that alone in a dark room. All my friends reacted the same way I did (some worse) when I demanded that they spent a couple of minutes watching this.

Jason Zada‘s idea of this story was so fresh and unexpected, and it didn’t take a long time to sum itself up, so I guess the percentage of boring someone would be close to zilch. The appearance and expressions of the character was so ideal that every emotion I had was amplified. For some seconds, I honestly couldn’t differentiate the virtual world from reality. The choice of sound effects collaborated and merged into one scary masterpiece of a tune (and this was including I didn’t use earphones, even though it was highly recommended).

Weaknesses. Well, I have nothing on the technicalities of the film. I personally thought it was an amazing production! However, non-Facebook users would have to miss such a great experience, as it would only work if you have a Facebook account. On quite an unrelated note, I certainly wish I could have gotten a warning about the direction of the story. This is definitely not for the weak heart.

Nevertheless, everyone should watch it. If you don’t have a Facebook page, maybe it’s time you get one 🙂

Sound of My Voice

Sound of My Voice directed by Zal Batmanglij showed the first 12 minutes of the movie. This story didn’t catch my attention as much as Take This Lollipop did, and watching it after that definitely gave me a higher standard to compare to (so maybe I was left a bit biased). However, Sound of My Voice gave an eerie vibe, just like Take This Lollipop, but it was much longer in length. This 12-minute duration has its good and bad. The good thing is, I felt curious and anxious, and the suspense lasted way longer. The bad thing is I found myself time, in the midst of it, to feel a little bored and distracted because I kept expecting it to be shorter.

The story started off with a couple in a car being led to a house where they were both requested to change into uniformed clothing and then taken to some place blind-folded, with another two people. Then followed a complicated handshake, which seemed like the secret passcode to joining a mysterious group. At this point, I still had no idea what was going on. My mind was still running. Kidnap? Murder? Some religious cult? Well, I was wrong. I’m not going to spoil it, so you’d have to find out for yourself. The technical aspects of the film were deceiving. Everything was mostly white and bright, which made it not as eerie as it was at the end of the 12 minutes. I suppose that that was what Batmanglij was trying to achieve; clueless audience, confused minds.

Allowing the public to watch 12 minutes of the beginning, instead of the usual brief trailer, definitely helped to gain a wider audience. I felt it was significantly more engaging and it succeeded in convincing me to watch the whole movie. The video ended with an invite to share it to social platforms like Facebook, Twitter and Tumblr, which is now a commonly-used and effective marketing strategy.

Welcome to Pine Point

This digital story, put together by Michael Simons and Paul Shoebridge (collectively known as The Goggles), differed from the first two that I’ve watched in the sense that it was an interactive website including stills, moving images, sound and text instead of a video. The theme of the story was rather old school and it depicted the history of the former mining community of Pine Point. Going through the pages of the website was like going through a yearbook of my own. The text and sound effects actually gave me a wave of nostalgia that brought back heart-warming memories.

What I thought was great about the story was that it started off giving brief information of Pine Point from the perspective of one of its residents and then slowly offered more and more detail about individuals of Pine Point. This gradual transition gave a sense of individualisation that painted a clear picture of exactly how these people were like. These were are foreign and strangers to me, yet I could relate in the same way to the people who mean most to me.

I liked most of what the story had to offer. However, I did find reading the text quite tedious. It is always easier to absorb a story through the use of visuals instead of reading off a text. Another weakness would be the fact that they had narratives playing throughout some of the pages and text on the screen at the same time. The fact that I had two forms of media in front of me confused me a bit. I didn’t know if I should be listening to the narrative or reading the text first, or if I was supposed to be able to do them both at the same time.

Welcome to Pine Point demonstrates a brilliant and different way of presenting information through a fancy layout of moving and still images, sound and text. With a little bit more of organisation, I would have found it easier to understand.